Liquid Assets Bottled Water, Inc is committed to doing what
is right for the environment and to find ways to reduce our
carbon footprint. We are also working to inform people
in a variety of different ways about our own personal responsibility
to be environmentally friendly- “creating a better tomorrow
than today”
Liquid Assets Bottled Water, sustainability vision is simple
in concept, but far-reaching in impact. Environmental stewardship
is a core part of this vision. Liquid Assets recognizes
our responsibility to be a good steward of the environment,
both as a corporate citizen and as a way to support the company’s
goals.
Liquid Assets Bottled Water, Inc has worked to encourage recycling. Every
employee has a separate recycling bin at their desks, we use
paper that contains post consumer recycled paper, that is acid
free and free from harmful ink or dyes. We encourage and ask
that all ink jet cartridges, batteries, cell phones are properly
recycled as well as ask all employees and partners to stop
getting junk mail. (Search for websites on how to “stop
junk mail”). We are also asking our customers to
accept invoices via email instead of mail.
Liquid Assets Bottled Water Inc, uses Arizona Public Service
(APS) for our energy at our corporate office, APS is doing
all they can to use more solar power and 2011a plant called
Solana that will be one of the largest solar plants in the
world when completed. We also use compact fluorescent
light bulbs in the office. This step alone helps reduce
our carbon footprint in two ways. First by reducing the
amount of energy used and second, it reduces the amount of
CO2 that we would be responsible for releasing in the atmosphere.
While we have considered corn-based plastics, we believe they
are not a truly sustainable solution. They are likely to require
the conversion of large tracts of land to agricultural usage,
with profoundly detrimental impacts on those tracts' ecosystems.
Large-scale use of corn-based plastics would also cause food
prices to rise further. Even now, demand for corn-based ethanol
is making food more costly, as the increasing scarcity of corn
makes it more expensive to use as an ingredient in food products
and as feed for livestock, as well as the price would be at
least 5 times what PET costs now. Compared to other plastics,
PET is easily recyclable and has many uses. The demand for
recycled PET is extremely high due to its use as a replacement
for polyester, which can be used in carpeting, clothing material
and textile products such as “polar fleece.” Some
companies turn PET into fiberfill for sleeping bags, toys and
jackets.
A Majority of the bottles that are used by Liquid Assets Bottled
Water, Inc come from Ball Corporation (one of the largest supplier
of plastic bottles in the world) Ball also supplies bottles
for major soda companies and with these companies "environmental
friendly" is of top importance. Ball also uses at
least 10% recycled plastic. Ball Plastics has also reduced
its gram weight on the bottles from 23.5 g to 15.2 g a 35%
reduction over the past few years. http://www.ballcorporate.com/page.jsp?page=175
Liquid Assets has several bottling facilities throughout the
country, thus shipping from the closest facility to the customer,
reducing the amount of fuel and carbon emissions. Liquid
Assets also uses 65% recycled boxes (in 80% of the product
we produce) as well as the bottles, labels, caps are all
recyclable!
Liquid Assets is in business of Marketing, the water is a
added feature, with the quality of product provided you are
not only providing a great marketing medium to the customers,
but we are also encouraging the customer to reuse the bottles
(filling up with a 5 gallon jug or tap should they choose-warm
water and soap to clean bottle after repeat usage) thus providing
marketing as well as eliminating the customer from using a "generic" water
bottle that gets thrown out or ideally recycled, instead of 4-5
generic water bottles consumed, we hope that only
1 bottle of a "custom label" bottle is used.
We encourage recycling in several ways not only by putting
the bottle in a recyclable bin, but to re-use the bottle. Thus
creating a marketing medium, eliminating the need for another
marketing medium. Private label bottled water has several
advantages over other marketing mediums. More paper
gets thrown out then bottled water bottles.
Liquid Assets also encourages a minimum order of at least
60 cases to all customers (we have a few less then but
are encouraging those customers to take more at one time);
this not only provides savings to the customer but reduces
the resources used.
Through our encouragement of recycling we are
working to “reduce,
reuse and recycle”
